My partnership with Poppleton’s gave me the opportunity to work across a wide range of creative projects, each centered around showcasing beautifully crafted interiors and timeless design. The showroom itself was endlessly inspiring — filled with textures, fabrics, and statement pieces that naturally lent themselves to storytelling.
Whether creating polished advertisements for The Pine Cone and Carmel Magazine, designing weekly newsletters, producing a local commercial, or developing more approachable social content, the goal was always the same: to create thoughtful moments that allowed each piece to speak for itself.
Explore my collection of beautiful works created during my time with Poppleton’s
Newsletters
To this day, creating newsletters for Poppleton’s remains one of my favorite creative outlets. Thoughtfully curating each issue and composing a natural flow between products, imagery, and storytelling was a challenge I always loved.
Spring 2024 Newsletter
Explore all newsletters by clicking any edition below
Fall 2023 Newsletter
Introduces Poppleton’s exclusive Candle and art brand General Public. Brings in Kelly Wearstler inspiration, while showcasing what is available on the showroom floor.
Local Favorites featured: Ad Astra Bread co & Stationaery.
Spring 2024 Newsletter
Introduces the Naos Quasar Dinning Table & Myflower Side Table futuristic style alongside Stickley classic collections.
Local Favorites featured: Cafe Rustica, Fandango & Acme Coffee Roasting.
December 2024 Newsletter
Introduces the Naos Quasar Dinning Table & Myflower Side Table futuristic style alongside Stickley classic collections.
Local Favorites featured: Cafe Rustica, Fandango & Acme Coffee Roasting.
Introduces Holiday Special with a curation of smaller unique goods for a more personalized touch. Features stunning immersive wallpapers with modern classics.
Local Favorites featured: Mezzaluna & Montrio
Product Development:
Product
Development:
The Poppleton’s Signature Candle
Another rewarding project at Poppleton’s was the creation of a signature candle. The project encompassed every aspect of the product’s identity, including the custom scent, front and back label design, custom packaging, and a simplified version of the logo that was transformed into a custom wax seal for the candle jar.
Another rewarding project at Poppleton’s was the creation of a signature candle. The project encompassed every aspect of the product’s identity, including the custom scent, front and back label design, custom packaging, and a simplified version of the logo that was transformed into a custom wax seal for the candle jar. Inspired by the timeless nature of the Poppleton’s showroom, I chose a monochromatic white palette that would feel elegant, understated, and at home in any space regardless of design style.
Inspired by the timeless nature of the Poppleton’s showroom, I chose a monochromatic white palette that would feel elegant, understated, and at home in any space regardless of design style.
KSBW commerical
One of my biggest projects to date was my involvement in the creation of a 30-second commercial for Poppleton’s. Produced in collaboration with a local television station, the project proved that imagination can often outweigh budget.
Capturing the atmosphere and world of Poppleton’s within such a short timeframe was a challenge, but by the end, we were all surprised by what we were able to create. The commercial was ultimately featured during the 2023 oscars.
Publications:
The Carmel Pine Cone
Publications:
Carmel magazine
Single Page Spread | Double Page Spread
Single & Double Page Spread
